Thursday, June 4, 2009

Recruiting Strategies for Freshman Prospective Student-Athletes

While attending the T-99 Lacrosse Showcase in Dallas last weekend I was impressed with the interest from many parents in “tactics” high school freshman can employ in preparing for the college recruiting process. My response was “plenty” and what follows are some suggestions and tips to jumpstart the college search for freshmen.

Build Your Information Base

Information is power and I suggest freshmen athletes and their families launch their college search by building a strong information base. Whether it means becoming familiar with NCAA rules and contact and evaluation time-lines, or understanding the important role of the NCAA Eligibility Center, this effort will become a fun family project that will grow more detailed and streamlined as the sophomore year approaches. A great place to begin your search is with the NCAA. Go to www.ncaa.org and become familiar in navigating this site, especially in the areas of eligibility and recruiting.

Measure your Self Awareness

When I begin advising prospects and their families, I always begin with an initial assessment to determine what their goals and dreams are and how the prospects “tick.” I developed 10 questions that have become very helpful in defining a prospects current position, while providing me with a general idea on how he sees the college experience potentially unfolding. I include questions in areas such as geographic location, size of school, level of play and social demographics just to name a few. My goal here is simple. I want these kids to begin thinking for themselves.

Look at a Diverse Grouping of Colleges and Universities

This assignment will be both educational and fun. It will provide families and their kids with an appreciation for different levels of athletic programs, while growing an appreciation and “gut feel” that will be specific to each institution. Try choosing 15 programs that are equally spread out between Division 1, 2 and 3. Do your best to stay impartial and this exercise will help you become a comparative shopper and an educated consumer. It will help you begin to develop that “gut feel” for doing an initial evaluation of a wide range of programs.

There is no “wrong” grouping of schools in this exercise. What’s important here is to allow our kids to dream and reach for the stars in an effort to begin creating passion and enthusiasm for what will be a very important life decision.

Attend a Few College Games or Practices

This might seem like a tough task considering the college and high school seasons typically overlap, but if you can break away from a practice or two or find a couple of weekend college games to attend, do it! This not only gives our sons and daughters a chance to see college programs in action, it grows awareness about college play that will help them begin to “size up” the level of skill that college athletes bring to the table, while providing prospects with a benchmark to reach toward in the future.

The college search for high school athletes is beginning earlier and the best prepared and better informed family will increase their chances in navigating the college quest with greater success and a higher level of confidence. That being said, I believe 9th grade prospects should be encouraged to jump start the recruiting process with an informed and educational approach that will begin to build a solid foundation for the future. Remember, bringing an educated, fun and enthusiastic approach to the college recruiting process is half the battle.

Tom Kovic is a former Division I college coach and the current director of Victory Collegiate Consulting, where he provides individual advisement for families on college recruiting. Tom is the author of “Reaching for Excellence”, an educational guide for college athletics recruiting. For further information visit: www.victoryrecruiting.com.